I turn mission-driven work into stories that move people — and build the digital systems to get those stories seen.
01 — Who I am
Based in Victoria, BC
I believe good communications can change what's possible for a mission-driven organization.
For over a decade I was the communications and digital department at ACT — Autism Community Training, a national Canadian non-profit. I wrote donor appeals, produced impact videos, managed email campaigns, designed print materials, and built the digital infrastructure that held it all together — as one person, with real accountability for results.
I know what it means to translate complex program work into clear, compelling stories for donors, community members, and the public. I know how to stretch a non-profit budget creatively, hit a deadline when it matters, and collaborate across teams without losing the thread of the message.
I'm looking to bring that experience to a Victoria organization whose mission I can pour myself into.
What I bring
10+ years running all comms for a national non-profit — strategy, content, design, and execution.
How I work
I write for donors, not designers — clear, human, and grounded in the mission.
Right now
Seeking a full-time role in Victoria with a mission-driven organization.
02 — What I do
Led all donor appeals and stewardship communications at ACT — including semi-annual campaigns, impact reports, and event fundraising. Wrote copy that connected program outcomes to donor motivation, contributing to sustained community support year over year.
Produced hundreds of pieces of content across formats — newsletters, impact stories, social captions, video scripts, press releases, and web copy — all translated from complex program work into language that resonates with community audiences.
Planned and executed all social media at ACT — content calendars, community engagement, analytics reporting, and paid campaigns on Meta and Google. Built audience and donor engagement strategies aligned with organizational fundraising goals.
Designed 50+ print and digital pieces — brochures, event posters, fundraising guides, social assets, and campaign collateral — while maintaining consistent brand standards across all channels. Coordinated with external printers and vendors for larger production runs.
Edited hundreds of hours of video content for web, Vimeo, and YouTube. Served as technical lead on live-streamed events reaching thousands of viewers. Also produced and directed short-form promotional and social media video, and managed photography for events and campaigns.
Owned the ACT website end-to-end — content updates, UX improvements, and custom development including a lightning-fast Algolia-powered search engine. Also built and launched sites for Vancouver Biennale, Robyn Jacob, and Eva Dominelli, with attention to donor and community user experience.
03 — Selected work
Served as the sole communications and digital professional for a national Canadian non-profit for over a decade. Led all donor appeals, impact storytelling, email campaigns, social media, print design, video production, and website management — translating complex program work into clear narratives that connected with donors and the broader community.
Thousands of community members engaged through events, campaigns, and digital content
Led website refresh and digital content strategy for the 2025 edition of this international public-art festival. Built an interactive map to help visitors discover and plan routes to outdoor installations — improving community engagement and accessibility for a broad public audience.
Interactive exhibition map with 20+ geolocated artworks serving thousands of visitors
Developed the digital presence and brand communications for a Vancouver-based musician. Created a cohesive online identity — website, audio/video showcases, and an integrated shop — that authentically reflects her voice and connects her with her audience.
Designed and built a complete digital platform for a mixed-media illustrator — website, e-commerce, and brand materials — with a visual language that lets the artwork tell its own story. The project required close collaboration with the artist to ensure every element reflected her identity.
Produced, edited, and promoted a short-form video blending hand-drawn illustration and stop-motion animation. From scripting and production to distribution and social promotion — a full content lifecycle from concept to audience. Evidence that storytelling through video is something I genuinely love.
I'm looking for a communications role where the work genuinely matters. If your organization serves the community and needs someone who can lead the story — I'd love to connect.
